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JointFlex

This article was originally published in The Tan Sheet

Executive Summary

Eden Labs topical analgesic is promoted as a "revolutionary new pain relief cream" in full-page advertisement Aug. 24 in The Washington Post. The print advertising campaign, under way since mid-March, has focused on major newspapers and approximately 20 magazines, the Odessa, Fla.-based company says. Glucosamine and chondroitin sulfate increase the effectiveness of camphor, the product's monographed active ingredient, according to Eden. The patent-pending Fusome Delivery System more effectively delivers the ingredients to painful areas, advertising claims. A 4 oz. tube is available for $19.95 directly from the company by calling (800) 340-5603
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