JointFlex
This article was originally published in The Tan Sheet
Executive Summary
Eden Labs topical analgesic is promoted as a "revolutionary new pain relief cream" in full-page advertisement Aug. 24 in The Washington Post. The print advertising campaign, under way since mid-March, has focused on major newspapers and approximately 20 magazines, the Odessa, Fla.-based company says. Glucosamine and chondroitin sulfate increase the effectiveness of camphor, the product's monographed active ingredient, according to Eden. The patent-pending Fusome Delivery System more effectively delivers the ingredients to painful areas, advertising claims. A 4 oz. tube is available for $19.95 directly from the company by calling (800) 340-5603