Buckley Launching $2.1 Mil. Cough Syrup Ad Campaign In November
This article was originally published in The Tan Sheet
Executive Summary
W.K. Buckley, the Canadian cough syrup maker, is breaking a $2.1 mil. North American advertising campaign in November. The ads for the 80-year-old Buckley's Mixture Cough Suppressant liquid will continue to use the firm's trademark tagline, "It tastes awful. And it works," highlighting the product's bad taste as part and parcel of its effectiveness.