Polymedica
This article was originally published in The Tan Sheet
Executive Summary
John Reed named VP of marketing and content manager for the Woburn, Mass.-based firm's Web site, which will be launched in the autumn. Polymedica markets the Azo urinary tract "discomfort" line of products. Reed's experience in marketing includes stints with Procter & Gamble, Mennen, Gillette and CVS, as well as consulting work and an ad agency career. Polymedica says its Azo products control 47% of the female UT discomfort market