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Consumer OTC Drugs

Kroeger Herb Products

This article was originally published in The Tan Sheet

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Executive Summary

Full-page ads for supplement marketer's Complete Concentrates standardized herbal line are running in July/August issues of Vitamin Retailer, Natural Foods Merchandiser and Health Products Business. The 10-product, single-ingredient line, which shipped to distributors and health food retailers in June, offers bilberry, feverfew, grape seed, black cohosh, ginkgo biloba, milk thistle, St. John's wort, echinacea, ginseng and rosemary products. The herbals are manufactured using no toxic solvents or artificial fillers, Boulder, Colo.-based Kroeger says. Retail prices range from $11.99 to $24.99. The company plans to implement an educational program aimed at retailers in conjunction with Natural Products Expo East in Baltimore in October

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This copy is for your personal, non-commercial use. For high-quality copies or electronic reprints for distribution to colleagues or customers, please call +44 (0) 20 3377 3183

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