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Inholtra Line Extensions, Price Roll Back Promoted In $2 Mil. Ad Campaign

This article was originally published in The Tan Sheet

Executive Summary

Irwin Naturals/4Health is extending its Inholtra natural joint pain relief formula franchise with two new dietary supplements - InholtraNow topical cream and Inholtra SulfaMax MSM formula. The products will begin shipping to health food and mass market outlets in mid-August.

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Future ads for Omni Nutraceuticals' Inholtra Natural Pain Formula combination supplement will limit content comparisons to other glucosamine-containing products, the company agrees in NAD's recently released June Case Reports.

Omni Voluntarily Modifies Inholtra Ads Following NAD Review

Future ads for Omni Nutraceuticals' Inholtra Natural Pain Formula combination supplement will limit content comparisons to other glucosamine-containing products, the company agrees in NAD's recently released June Case Reports.

Omni Voluntarily Modifies Inholtra Ads Following NAD Review

Future ads for Omni Nutraceuticals' Inholtra Natural Pain Formula combination supplement will limit content comparisons to other glucosamine-containing products, the company agrees in NAD's recently released June Case Reports.

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