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Perrigo ad

This article was originally published in The Tan Sheet

Executive Summary

"Aspirin. It could save your patient's life" is the theme of Perrigo's first ad in a medical journal; the firm usually does not promote its products directly to physicians. The print ad by the private labeler ran in the June 16 Journal of the American Medical Association. Ad copy continues: Perrigo, "the largest manufacturer of aspirin tablets, USP in the United States, distributes store brand aspirin to thousands of drug, grocery and discount stores nationwide. Recommend store brand aspirin with confidence. It could save your patient more than money - It could save their life." The firm's Web site (www.perrigo.com) has added a section for health practitioners detailing uses for aspirin specified under FDA's October 1998 professional labeling guidelines and providing the professional labeling. Perrigo typically targets pharmacists via support programs

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