Quanterra

Executive Summary

Ads with coupons for Warner-Lambert's line of herbal supplements appearing in June issues of Time, Life, Southern Living and Cooking Light. The coupons have been personalized to include the subscriber's name and address and offer $1 off any Quanterra product; the discount expires Dec. 31. An ad for Quanterra Emotional Balance (St. John's wort) states "Feeling down? Overwhelmed? There's light at the end of the tunnel. New Quanterra Emotional Balance." Both the ads and coupons feature product spokesman Hector Elizondo and the tagline "If it's not clinically proven, it's not Quanterra"