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Colgate Dedicating $100 Mil. To Total Fresh Stripe Ad Campaign

This article was originally published in The Tan Sheet

Executive Summary

Colgate-Palmolive is launching Colgate Total Fresh Stripe toothpaste with a $100 mil. introductory ad campaign that broke the week of April 19. The product was on shelves April 1 ("The Tan Sheet" Jan. 4, p. 5).

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