Intelectol
This article was originally published in The Tan Sheet
Executive Summary
Advertising for the "powerful memory enhancer" supplement from Madrid-based Covex broke on local TV in the Los Angeles area in March. Intelectol is formulated with vinpocetine, an ingredient Covex claims "Improves cerebral blood flow" and "Increases the glucose level used in the brain." The price of four 50-tablet packs is $40. Covex cites a number of European clinical studies as evidence of the success of its product