Absorbine Jr. Topical Analgesic Roll-On Targeting Baby Boomers
This article was originally published in The Tan Sheet
Executive Summary
W.F. Young is hoping to broaden its audience by targeting new Absorbine Jr. Roll-On Relief Pain Relieving Liquid Gel for Sore Muscles & Arthritis to "the rapidly growing, physically active baby boomer audience" of 35-50 year-olds, in addition to Absorbine's traditional user, who is over 50.