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Kellogg's Ensemble

This article was originally published in The Tan Sheet

Executive Summary

Psyllium-containing functional food line in Midwest test market adding previously announced component, a "personalized telephone-based service that utilizes personal coaches who help consumers reduce their cholesterol," Kellogg's announces March 15. For $150, consumers receive a three-month program that includes telephone coaching sessions and an informational mailing. The service is designed to "support the doctor-patient relationship by reinforcing doctors' first-line cholesterol management recommendations and providing consumers with tools that help lower cholesterol through food and lifestyle choices," the firm says. Kellogg's introduced the Ensemble family in the Midwest in November ("The Tan Sheet" Nov. 9, 1998, p. 12)

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