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Novartis Backing Revamped Desenex Antifungals With $7.5 Mil.

This article was originally published in The Tan Sheet

Executive Summary

Novartis Consumer Health is streamlining and repackaging its Desenex athlete's foot care line to consist of only prescription-strength products; the firm is phasing out the regular strength items.

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Novartis Desenex Max Supported With Comparative TV Ads, FSIs

The "triple-strength" of Desenex Max compared to other available OTC athlete's foot remedies is emphasized in promotions accompanying the launch of Novartis' new terbinafine hydrochloride 1% cream.

Novartis Desenex Max Supported With Comparative TV Ads, FSIs

The "triple-strength" of Desenex Max compared to other available OTC athlete's foot remedies is emphasized in promotions accompanying the launch of Novartis' new terbinafine hydrochloride 1% cream.

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