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Excedrin Migraine

This article was originally published in The Tan Sheet

Executive Summary

Jackie Zeman, actress on daytime TV's General Hospital and a "migraine sufferer," is featured in Bristol-Myers Squibb's new TV ad for the migraine treatment, which began running Jan. 30. Excedrin Migraine "gives me the strong, fast relief I need," she says, as the superimposed message "For mild to moderate pain" appears on the screen. "My doctor says it's the only nonprescription medicine that's FDA-approved for migraine pain relief. So the migraine pain goes away and I can get back to work, because the show must go on." Excedrin Migraine ads previously pointed out the product's formula is identical with Extra Strength Excedrin, which was criticized in a warning letter from FDA ("The Tan Sheet" June 15, 1998, p. 1)

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