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Panama Jack Suncare Going "Back To The Basics" For 25th Anniversary

This article was originally published in The Tan Sheet

Executive Summary

Panama Jack Suncare is celebrating its 25th anniversary by finding its roots at the beaches and resorts where it began. The firm is returning to a strategy used in 1974, when Panama Jack spent the majority of its marketing efforts at the beach, promoting and selling to Florida Coast tourists, the company said.
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