March of Dimes and Centrum
This article was originally published in The Tan Sheet
Executive Summary
In honor of Birth Defects Prevention Month in January, Whitehall-Robins has agreed to contribute at least $550,000 to the March of Dimes national campaign to increase the awareness of folic acid benefits to women of childbearing age. The agreement states Whitehall will donate 50cent for every Centrum Multivitamin bottle sold during the year. Participating outlets include Kmart, CVS, Rite Aid and Safeway. This is the third year of the program