Quigley's Cold-Eeze
This article was originally published in The Tan Sheet
Executive Summary
Kids-Eeze bubble gum, delivering same amount of zinc gluconate as firm's lozenges, 13.3 mg, is latest line extension. Amurol Confections, a subsidiary of Wrigley, is manufacturing the child-targeted product. A national rollout is scheduled within 60-90 days. An 18-piece package of Kids-Eeze will sell for $5.95-$6.95 at suggested retail