Ultra Brite Advanced Whitening one of "best all-around" toothpastes -- Consumer Reports.

Executive Summary

ULTRA BRITE ADVANCED WHITENING JUDGED ONE OF "BEST ALL- AROUND" TOOTHPASTES, and at a cost of less than 50 [cents] per month, a Consumer Reports "Best Buy," the publication concludes in its August issue. Ultra Brite is marketed by Colgate- Palmolive. In a ratings study on 38 dentifrices, other CR top picks included Colgate Baking Soda & Peroxide Whitening with Tartar Control, at 75 [cents] per month, and Procter & Gamble's Crest Extra Whitening with Tartar Protection, at 97 [cents] per month. Both products "offer tartar control at reasonable cost," CR says.