Pfizer Bengay SPA magazine ads to break in August for analgesic with fresh scent.
This article was originally published in The Tan Sheet
Executive Summary
PFIZER BENGAY SPA PRINT ADS TO BREAK IN AUGUST in magazines geared toward physically active individuals such as Bicycling, Golf, Parenting and Outside. The ads will begin running in September issues. Pfizer also will support the product launch with a free-standing insert and an Internet promotion. New York City-based Cline, Davis & Mann, the agency of record for Bengay, will handle the advertising for the line extension.