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E mergen-C

This article was originally published in The Tan Sheet

Executive Summary

Drink mix to be reconstituted with water now comes in cranberry flavor, containing 100 mg of real cranberry powder, equal to the amount found in a 10 oz. cranberry juice cocktail, the company says. E Mergen-C with cranberry contains 38 mineral complexes, B vitamins and 1,000 mg of Alacer's mineral ascorbates vitamin C. The product contains eight times more potassium than Gatorade and also comes in Tropical, Tangerine and the original Lemon-Lime flavors. Alacer, which heretofore was a health food store marketer, recently has begun branching out to the mass market and previewed the line at the NACDS marketplace expo. E mergen-C is available at Rite Aid and Target in addition to health food venues. An 18-count pack of E mergen-C retails for $7.95, and 36 packets are $14.95...

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