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Consumer OTC Drugs

Alacer Ora Pops

This article was originally published in The Tan Sheet

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Executive Summary

Is a fizzing lozenge form of E mergen-C powder, the company's trademark product. Each natural tangerine flavor lozenge contains the same "seven fully reacted mineral ascorbates" found in E mergen-C. Foothill Ranch, Calif.-based Alacer likens the product to the "'Pop Rocks' of the 1980s, only much, much healthier." The retail price for 12 packets of two individually blister-packed lozenges is $4.95. Ora Pops are available in health food stores...

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