Breathe Right saline nasal spray launch set for mid-August; radio, TV ads to follow.
This article was originally published in The Tan Sheet
Executive Summary
CNS BREATHE RIGHT SALINE NASAL SPRAY SHIPPING AUG. 8 and will be on store shelves nationwide in September. According to Minneapolis, Minn.-based CNS, the marketer of Breathe Right nasal strips, the Breathe Right name "provides strong brand identification" for the saline nasal spray, which "restores moisture to soothe dry irritated nasal passages caused by colds, allergies, dry air, pollution and overuse of nasal decongestants." Along with the new saline nasal spray, the company is introducing an "allergen barrier" pillow cover under the Breathe Right franchise, to begin shipping Aug. 15.