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Crest MultiCare

This article was originally published in The Tan Sheet

Executive Summary

Delivers antimicrobial benefit "significantly greater than plaque bacterial removal resulting from use of an abrasive system," P&G study abstract presented at the American Academy of Dental Research meeting in March states. The study forms the basis for P&G's claim of antibacterial activity in new MultiCare advertising ("The Tan Sheet" May 18, p. 1). Subjects brushed with either MultiCare, Crest Tartar Protection toothpaste or sterile water, before and after which microbial samples were taken from the gingival surface. "Recovery of...bacteria is significantly lower for subjects brushing with Crest MultiCare compared to subjects brushing with either a regular tartar control dentifrice or water alone," the abstract says...
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