P&G MultiCare antibacterial claims based on clinical trials, firm says.
This article was originally published in The Tan Sheet
Executive Summary
CREST MULTICARE "KILLS BACTERIA" FOR FRESH BREATH, NEW AD from Procter & Gamble claims. The network TV ad portrays a lifeguard who wants to be sure his "mouth feels really clean" and his "teeth are healthy." The lifeguard says he uses Crest MultiCare: "It's got this great foaming action. It even kills bacteria to help leave my teeth clean and my breath fresh." The 30-second ad was designed by DMB&B, New York City.