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Consumer OTC Drugs

Avon Skin-So-Soft line adding IvyBlock lotion, children's sunblock with citronella.

This article was originally published in The Tan Sheet

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Executive Summary

AVON ADDING IVYBLOCK TO SKIN-SO-SOFT LINE in May under a partnership with original IvyBlock Lotion marketer, EnviroDerm Pharmaceuticals. The Louisville, Ky.-based manufacturer owns the rights to the "only FDA approved formula [that] helps protect against poison ivy, oak and sumac when applied before contact," Avon noted. The direct sales company will expand distribution of the OTC poison ivy preventative lotion, bringing it into a mainstream, family-oriented market through Avon's catalog. EnviroDerm sells the lotion to a niche, outdoors market ("The Tan Sheet" March 9, p. 19).

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This copy is for your personal, non-commercial use. For high-quality copies or electronic reprints for distribution to colleagues or customers, please call +44 (0) 20 3377 3183

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