Chattem Gold Bond medicated lotion backed with $19 mil. ad budget through 1999.
This article was originally published in The Tan Sheet
Executive Summary
CHATTEM GOLD BOND MEDICATED LOTION $19 MIL. AD BUDGET includes $4 mil. in ads breaking in October and running through the end of the December introductory period and $15 mil. throughout 1999 to support the largest launch in the company's history, Chattem said. The campaign will consist primarily of TV, according to the company. Print ads also are planned. Designed by Los Angeles-based DFI, advertising will emphasize the point of difference between Gold Bond's medicated formula and ordinary lotions, according to the company.