Excedrin Migraine
This article was originally published in The Tan Sheet
Executive Summary
Free-standing insert offers free two-tablet sample of the OTC analgesic combination product, along with a "Headache Relief Guide" entitled "What you should know about migraine; Your guide to managing migraine headaches." The FSI appeared in March 29 newspapers. A March 15 FSI offered consumers $1.00 off Excedrin Migraine, and directed consumers to the "Excedrin Headache Resource Center"...