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Chattem Gold Bond Medicated Lotion shipping in August.

This article was originally published in The Tan Sheet

Executive Summary

CHATTEM GOLD BOND MEDICATED LOTION SHIPPING AUG. 1 to food, drug and mass merchandise outlets. The anti-itch and moisturizing lotion will be supported by in-house radio and TV ads during the fall. The Chattanooga, Tenn.-based H&BA manufacturer and dietary supplement marketer typically spends 38%-40% of net sales on advertising but expects to spend more during the product's introduction.
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