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Consumer OTC Drugs

Chattem Gold Bond Medicated Lotion shipping in August.

This article was originally published in The Tan Sheet

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  • The Tan Sheet

Executive Summary

CHATTEM GOLD BOND MEDICATED LOTION SHIPPING AUG. 1 to food, drug and mass merchandise outlets. The anti-itch and moisturizing lotion will be supported by in-house radio and TV ads during the fall. The Chattanooga, Tenn.-based H&BA manufacturer and dietary supplement marketer typically spends 38%-40% of net sales on advertising but expects to spend more during the product's introduction.

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This copy is for your personal, non-commercial use. For high-quality copies or electronic reprints for distribution to colleagues or customers, please call +44 (0) 20 3377 3183

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