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Children's Tylenol Allergy-D

This article was originally published in The Tan Sheet

Executive Summary

TV ad for the new McNeil product tagged, "The first allergy medication from Children's Tylenol," broke March 9. The 15-second ad for the acetaminophen, diphenhydramine and pseudoephedrine combination is slated to run for 12 weeks and features the female cartoon character from packaging. A free-standing insert for Allergy-D and Children's Tylenol Sinus with a 55 [cents]-off coupon appeared in March 8 Sunday newspapers. The products began retail shipments in October 1997 ("The Tan Sheet" Oct. 13, 1997, In Brief)...
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