Dietary supplement marketing may be regressing to "snake oil," Good Housekeeping warns.

DIETARY SUPPLEMENTS MARKETING MAY BE REGRESSING TO "SNAKE OIL" sales at the beginning of the 20th century, Good Housekeeping Editor in Chief Ellen Levine cautioned at a consumer safety symposium on dietary supplements and herbal remedies sponsored by the magazine in New York City March 3. "As a magazine which reaches 26 mil. readers each month, Good Housekeeping is concerned about these issues," Levine explained. "We want to know, `Can consumers benefit from dietary supplements?' and `How can regulations be improved?'; `How much do scientists really know about these products?'; and `What role can marketers of dietary supplements play in educating the consumer?'"