Crest Extra Whitening 14 mil. piece NewsPouch sampler program begins; ads under way.
This article was originally published in The Tan Sheet
Executive Summary
P&G CREST EXTRA WHITENING NEWSPOUCH SAMPLER is scheduled for distribution in Sunday newspapers in the midwest and southern U.S. on March 22 and the west coast and central states on April 5. The sampler is part of an estimated 14 mil.-piece promotional effort for Procter & Gamble's recently launched toothpaste and its Crest MultiClean toothbrush. The promo began with a March 1 drop on the east coast. Each sampler contains two .9 oz. packets of Crest Extra Whitening and a toothbrush coupon.