Coppertone franchise holds more than a quarter of market with sales of $119 mil. -- IRI.
This article was originally published in The Tan Sheet
Executive Summary
SCHERING COPPERTONE FRANCHISE HOLDS 28.5% OF SUN CARE MARKET IN 1997, with total dollar sales of $119 mil. in food, drug and mass merchandise outlets, according to data from Chicago-based Information Resources, Inc. For the 52 weeks ended Dec. 28, Coppertone suntan lotion and oil ranked first in dollar sales in the category, while Coppertone Kids, Coppertone Sport and Coppertone Water Babies ranked seventh, ninth and 10th, respectively.