McNeil Nicotrol Inhaler Rx test marketing.
This article was originally published in The Tan Sheet
McNEIL NICOTROL INHALER Rx TEST MARKETING commenced in February in Houston, Tex. and will begin in March in Baltimore, Md. The hand-held inhaler delivers menthol-flavored nicotine to its user with each draw, mimicking the act of smoking. McNeil Consumer Products expects to launch the prescription smoking cessation product nationwide during the third or fourth quarter. The long test market may be due to the learning curve for inhaler use by consumers.