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Playtex sun care heats up sales with 30.5% increase to $95.7 mil. in 1997.

This article was originally published in The Tan Sheet

Executive Summary

PLAYTEX SUN CARE SALES INCREASE 30.5% TO $95.7 MIL. IN 1997, generating the largest gain among the company's five business segments, Playtex announced Feb. 10. The sun care business includes the Banana Boat, BioSun and Tan Express brands. Accounting for roughly 20% of the company's worldwide sales, the unit is the third largest in terms of revenues generated, behind feminine care and infant care.

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