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Church & Dwight Arm & Hammer Dental Care Gum entering national distribution.

This article was originally published in The Tan Sheet

Executive Summary

CHURCH & DWIGHT ARM & HAMMER DENTAL CARE GUM SHIPPING into broad national distribution beginning the week of Feb. 16. The baking soda gum already has begun to reach Wal-Mart stores across the country. The therapeutically-positioned product was test marketed in Massachusetts, California, Iowa and Texas from late 1996 through the third quarter of 1997 ("The Tan Sheet" April 14, 1997, p. 8).
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