Listerine, Benadryl among W-L's "best performing" consumer health brands in 1997.
This article was originally published in The Tan Sheet
Executive Summary
LISTERINE, BENADRYL AMONG "BEST PERFORMING" WARNER-LAMBERT CONSUMER healthcare brands in 1997, with sales increases of 3% and 5%, respectively, the company said Jan. 27. Sales for Listerine mouthwash reached $404 mil. worldwide for the year, while revenues for Benadryl antihistamine totaled $146 mil. Warner-Lambert also cited the strong performance of its Schick Tracer/Tracer FX shaving system, which recorded an 11% increase in sales to $156 mil.
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