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FDA OTC label survey participants include many under age 45.

This article was originally published in The Tan Sheet

Executive Summary

"COMPLETE RELIEF" LABEL CLAIM STRONGER THAN "COMPLETELY EFFECTIVE," CONSUMERS suggest in responses to an FDA study on OTC drug label format preferences. In one component of the OTC Label Format Preference survey, also known as Study B, the 904 participants were asked how effective (on a scale of zero to 10) they thought a drug would be based on how it was described to them. Two-thirds of the subjects rated the term "complete relief" a nine or 10, but when asked a similar question about effectiveness, fewer than half (45.6%) of the subjects gave the term "completely effective" a nine or 10 rating. FDA posted the results on its Web site (www.fda.gov) the week of Dec. 29.
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