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In Brief: McNeil's Imodium Advanced

This article was originally published in The Tan Sheet

Executive Summary

McNeil's Imodium Advanced: Antidiarrheal granted Waxman/Hatch marketing exclusivity through June 26, 2000; however, the patent, expiring July 28, 2010, will protect the product until the later date. Supporting McNeil Consumer Products' launch of the product (shipped Oct. 16), 15- and 30-second TV spots began running Nov. 10 during the Jay Leno Show. The ads, which will appear through the first quarter of 1998, show a space shuttle delayed by an astronaut who needs quick diarrhea relief. Ammuranti Puris Lintas, New York City, created the ads. FDA approved the NDA for Imodium Advanced (loperamide/simethicone) June 26 ("The Tan Sheet" June 30, p. 2)...
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