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Consumer OTC Drugs

McNeil Children's Tylenol PSAs urge careful re-reading of pediatric analgesic labels.

This article was originally published in The Tan Sheet

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Executive Summary

McNEIL CHILDREN's TYLENOL "PSAs" ADVISE CAREFUL LABEL RE-READING by parents before they dose children with the analgesic/antipyretic product because of revised labeling content. The "public service announcement"-type print ad is planned for inclusion in January, February and March issues of magazines such as Parenting. J&J's McNeil Consumer Products said the advice provided in the ad is applicable to all pediatric OTC medicines, not just Tylenol.

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