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Del Orajel Gold Sensitive Teeth Toothpaste for Adults on shelves.

This article was originally published in The Tan Sheet

Executive Summary

DEL INTRODUCING ORAJEL GOLD TOOTHPASTE for adults with sensitive teeth. The toothpaste contains potassium nitrate for sensitivity and "33% more fluoride than any other sensitive teeth toothpaste," Del Pharmaceuticals, a division of Del Labs, claims. Available in drug and convenience stores, Orajel Gold is targeted to "baby boomers who are beginning to have gum recession problems that not only create sensitivity to hot and cold but increased susceptibility to cavities at the gum line," Del explained.
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