In Brief: Tagamet HB 200
This article was originally published in The Tan Sheet
Executive Summary
Tagamet HB 200: Jordan, McGrath, Case & Taylor, New York City, is new ad agency for SmithKline Beecham's H2 antagonist. Ogilvy & Mather previously had the estimated $20 mil.-$25 mil. account. JMC&T already handles advertising for SB's Tums, Gaviscon, Nicoderm CQ and Nicorette brands. The change follows an internal restructuring of SB's gastrointestinal category management, after which the company opted to unify its G-I product ads in one company. O&M just received an undisclosed product account from SmithKline, in addition to handling worldwide advertising for the company's Panadol brand of acetaminophen. New York City-based Grey Advertising also has SB accounts, among them Aquafresh...