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McNeil Tylenol for pain, aspirin for heart ad claims supported, NAD says to AFA challenge.

This article was originally published in The Tan Sheet

Executive Summary

McNEIL TYLENOL FOR PAIN, ASPIRIN FOR HEART AD MESSAGE SUPPORTED, NAD CONCLUDES in a case report issued Sept. 11 on a challenge against Tylenol ads brought by the Aspirin Foundation of America. The National Advertising Division of the Council of Better Business Bureaus says the advertised statement that people taking aspirin for its cardiovascular benefits should take "Aspirin for your heart, Tylenol for your pain" does not "convey an implied claim that aspirin is not effective or less effective." Rather, the watchdog group said, "it is the bottom line message of the advertising reminding the targeted group to use Tylenol for pain relief rather than aspirin because of associated concerns about stomach irritation -- a provable claim that, as used in these ads, is supported."

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