FDA Rx broadcast guidance seeks more non-promotional, consumer-friendly ads.
This article was originally published in The Tan Sheet
Executive Summary
FDA Rx BROADCAST GUIDE COULD PRODUCE GREATER COMPETITION FOR OTCs because the agency will allow companies running direct-to-consumer TV and radio ads to include instructions about how consumers can easily obtain more detailed product use information in a non-promotional, more consumer-friendly manner, as well as information about major risks.