Pink Sheet is part of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC’s registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

This copy is for your personal, non-commercial use. For high-quality copies or electronic reprints for distribution to colleagues or customers, please call +44 (0) 20 3377 3183

Printed By

UsernamePublicRestriction
UsernamePublicRestriction

FDA Rx broadcast guidance seeks more non-promotional, consumer-friendly ads.

This article was originally published in The Tan Sheet

Executive Summary

FDA Rx BROADCAST GUIDE COULD PRODUCE GREATER COMPETITION FOR OTCs because the agency will allow companies running direct-to-consumer TV and radio ads to include instructions about how consumers can easily obtain more detailed product use information in a non-promotional, more consumer-friendly manner, as well as information about major risks.

You may also be interested in...



DTC ads

FDA issues final guidance on direct-to-consumer advertising of prescription drugs. The guide does not differ substantially from the draft issued Aug. 8, 1997 (1"The Tan Sheet" Aug. 11, 1997, p. 1)

DTC ads

FDA issues final guidance on direct-to-consumer advertising of prescription drugs. The guide does not differ substantially from the draft issued Aug. 8, 1997 (1"The Tan Sheet" Aug. 11, 1997, p. 1)

DTC ads

FDA issues final guidance on direct-to-consumer advertising of prescription drugs. The guide does not differ substantially from the draft issued Aug. 8, 1997 (1"The Tan Sheet" Aug. 11, 1997, p. 1)

Topics

UsernamePublicRestriction

Register

PS087396

Ask The Analyst

Please Note: You can also Click below Link for Ask the Analyst
Ask The Analyst

Your question has been successfully sent to the email address below and we will get back as soon as possible. my@email.address.

All fields are required.

Please make sure all fields are completed.

Please make sure you have filled out all fields

Please make sure you have filled out all fields

Please enter a valid e-mail address

Please enter a valid Phone Number

Ask your question to our analysts

Cancel