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NNFA In Brief: Activin grape seed extract

This article was originally published in The Tan Sheet

Executive Summary

Activin grape seed extract: International Sports Nutrition gum containing antioxidant ingredient will debut in mid-September, the Scottsdale, Ariz.-based company says, extending the line of already marketed AlphaMed energy, dieter's, DHEA, aloe and dental gums. Activin will retail for under $5 for a 20-piece pack, available in grape and mint flavors; each piece contains 20 mg grape seed extract. Print ads, designed in-house, will appear in November issues of Energy Times and Better Nutrition. Direct response TV ads (with a toll-free number) will begin in January during daytime television and evening news programs. Activin extract is supplied by Concord, Calif.-based Interhealth...
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