In Brief: Motrin IB
This article was originally published in The Tan Sheet
Executive Summary
Motrin IB: McNeil Consumer Products reassigns advertising for the analgesic brand it acquired from Pharmacia & Upjohn to Saatchi & Saatchi's Healthcare Connection from W.B. Donner. Healthcare Connection also handles advertising for Tylenol, Pepcid AC, Mylanta, Mylanta AR, Children's Mylanta, Nicotrol and Nasalcrom, which P&U acquired in the recent swap...