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Consumer OTC Drugs

NACDS Marketplace In Brief: PlaySkool Sunblocks

This article was originally published in The Tan Sheet

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  • The Tan Sheet

Executive Summary

PlaySkool Sunblocks: Nantucket Gold considering development of a 24-ounce spray bottle for the SPF 30 and SPF 45 sunscreens targeted to children. The bottle would have a cup attached to the bottom containing a toy. The company also is considering a "Barney" tie-in promotion. PlaySkool Sunblocks sunscreens were launched in April and May in CVS, Walgreens, Brooks and Target; the line retails for $2-$3. The brand is sold under a licensing agreement with toymaker Hasbro, owner of the PlaySkool name, and uses Westport, Mass.-based Nantucket Gold's "bonding base" technology to adhere the products' active ingredients "rigidly" to the skin...

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This copy is for your personal, non-commercial use. For high-quality copies or electronic reprints for distribution to colleagues or customers, please call +44 (0) 20 3377 3183

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