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NACDS Marketplace In Brief: Optiwhite tooth whitening tablets

This article was originally published in The Tan Sheet

Executive Summary

Optiwhite tooth whitening tablets: Print advertising for the carbamide peroxide tablets will break in the June 29 issue of Parade magazine, supplementing the company's $6 mil. "direct-response" television campaign that began in April. Optiwhite retails for $14.95 for 60 tablets that are placed in the mouth, flat against the teeth, and dissolved. The box states that the product "reduces plaque formation," "fights tarter build-up," is "non-abrasive" and is "sugar-free"...
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