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Functional food health claim exclusivity seen as highest research incentive in survey.

This article was originally published in The Tan Sheet

Executive Summary

FUNCTIONAL FOOD HEALTH CLAIM EXCLUSIVITY RATED TOP RESEARCH INCENTIVE by respondents in a survey funded by the University of Illinois Functional Foods for Health Program. Preliminary results from the "Research Incentives Industry Survey" show that 52% of participants ranked proprietary health claim exclusivity as the research incentive "most likely to yield higher profits."
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