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EnviroDerm IvyBlock pre-Fourth of July ads to air on network morning shows.

This article was originally published in The Tan Sheet

Executive Summary

ENVIRODERM IVYBLOCK PRE-INDEPENDENCE DAY TV ADS are part of a $4.5 mil. advertising campaign for the OTC topical skin protectant. Designed by Calderhead & Phin, New York City, the ads are scheduled to run during network morning shows on all three major networks, EnviroDerm said. The product, which contains bentoquatam 5% (quaternium-18 bentonite), began reaching shelves in early March ("The Tan Sheet" March 24, In Brief). IvyBlock is the only FDA-approved topical lotion for the prevention of poison ivy, poison oak and poison sumac now on the market ("The Tan Sheet" Sept. 2, 1996, p. 15).
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