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Vitamins remain top-selling private label category in drug chains -- PLMA 1996 "yearbook".

This article was originally published in The Tan Sheet

Executive Summary

VITAMINS REMAIN TOP SELLING PRIVATE LABEL CATEGORY IN DRUG CHAINS in terms of both dollar and unit volume, according to the Private Label Manufacturers Association 1997 Private Label Yearbook. The category posted dollar volume of $327.3 mil. and unit volume of 67.5 mil. in 1996. Vitamins held a 31.7% share of the store brand health & beauty aids market, down 3.62 percentage points from last year. The data presented in the yearbook were compiled by Chicago-based Information Resources, Inc. for the 52 weeks ended Dec. 29
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