Dietary supplement 1996 U.S. sales up 16% to $10.3 bil., paced by herb/botanicals.
This article was originally published in The Tan Sheet
Executive Summary
DIETARY SUPPLEMENT SALES UP 16% TO APPROXIMATELY $10.3 BIL. in 1996 in the U.S. compared with 1995, according to the San Diego-based market research, publishing and consulting firm Nutrition Business International. The dietary supplements category includes vitamins, herbal/botanical products, sports nutrition products, meal supplements, minerals and specialty supplements. The sales total reflects revenues through retail, direct-to-consumer and mail-order channels of distribution.